Our media habits are growing more fragmented every year. That means that the marketing tactics which worked last year might not work next year. And it is getting more expensive to reach customers who are still viewing mass media. These trends are contributing to most advertising budgets increasing by around 15% year over year. Would you like guidance on how to plan, diversify, and spend your marketing budget wisely? Let us help you research your competitors' spending, compare the media prices you pay now, and project the costs to reach your target audience.
If you're like most marketers, you’re moving more investments from traditional media like print and radio into digital advertising. Since 1995, we’ve been planning and executing digital campaigns designed for measurable outcomes. Let us develop digital advertising campaigns that help save money and reach your target audience with more precision.
The days of creating an annual campaign and evaluating results every 365 days are over. We use computer-to-computer connections to precisely manage campaigns. This allows constant feedback and daily optimization while eliminating the need to translate error-prone insertion orders between clients, media companies and intermediaries. It also helps us reduce the amount of your ad budget spent on advertising to people outside of your market.
Cable, satellite, and on-air commercials just don’t have the power to boost awareness and consideration like they used to because people don’t watch TV like that as much anymore. That’s one reason 73% of Internet-connected TV advertisers are shifting more spending from broadcast and cable TV to Connected TV this year. Our over-the-top (OTT) TV advertising targets your 15- and 30-second video commercials to your customers whenever they turn on their ROKUs, Chromecasts, Apple TVs, and Amazon Fire devices. Most adults under 35 now watch TV via streaming services such as Pluto.TV, Netflix, and Hulu. Are they seeing your competitors’ ads there?
None of our efforts are targeted to “everyone.” Instead, we’d like to hear what you know about your customers. Next, we’ll help you learn more about the people who visit your location, buy from your competitors, and are shopping for what you sell. These insights can help you decide how to invest in your business, what offers you make to prospects, and how to price what you sell.
You might be surprised at how much valuable and actionable information we can get by plugging into your existing website, social media accounts, and point of sale systems to re-contact your prospects. Even if you don't know your prospects' names, we can immediately power up your marketing efforts with this real-time data.
If you have a list of previous customers or prospects, we can use advertising to restrict your advertising to just those qualified people. We’ll access your lists (names, street addresses, email addresses, and/or phone numbers) and securely match those profiles within our Data Management Platform. The DMP produces anonymous cookies, device IDs, and other anonymous digital identifiers that we can target with advertising across mobile apps, social media, and the Web. Targeting can be expanded using cross-device targeting to reach your audience across mobile devices, computers, and TVs. You won’t have to blast everyone in town with your message when it’s only relevant to a smaller group.
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5208 Magazine Street, Suite 144
New Orleans, LA 70115